In 2026, MK Hospitality was engaged by a multi-site hotel group in Ireland to review beverage pricing and gross profit performance across 10 properties.

Our scope covered a full GP analysis of each hotel's beverage programme against target margins, a 12-month sales review to identify top-moving lines, and competitor pricing benchmarking against 3 to 4 local competitors per site. From this, we built a pricing recommendation report per hotel with projected margin impact, then coordinated implementation, consolidated pricing spreadsheets, menu reprinting, and updated web pricing across the full group.

Result: €110,000 in beverage margin gains identified across the 10 hotels.